In 2007, the LOZAÏK company was created. Since then, Laurène Vidal has designed personalized wall decorations: fresco, mosaic, tadelakt, lime plasters, clay, concrete, zelliges, paintings.
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The desire to create his own patterns led him to register his company name as a trademark 10 years later. Of course, graphic editing begins with a material specific to the building, an environment in which it has always evolved: the traditional cement tile. Faced with a frame material sealed for years, the textile support is required as a complement, allowing a creation without limits, which can be changed like shirts!
In 2018, the Collection © Bassin, a line of patterns inspired by the local culture of the Arcachon Basin, where she is installed and whose beauty and graphic environment fascinates her.
In 2019, it was his trips to the Sultanate of Oman, Morocco and Burkina Faso, which inspired him to Collection © Travel. Graphics and colors for lovers of deserts, dromedaries and escape ...
After the first bags and pouches, come the first cushions
and the personalized textile creation
for interior decoration projects for individuals and professionals.